netprice.com

1999

November

Company established at Minami Aoyama, Minato-ku, Tokyo with the objective of facilitating electronic commerce on the Internet.

2000

March

Launches Japan’s first online group buying service branded as Gathering..

September

Launches the Chibi-gather, a mobile e-Commerce service for NTT DoCoMo’s i-mode- terminals to lead the development of the mobile Internet market based on Internet access via mobile phone handsets.

October

Relocates headquarters to Shibuya, Shibuya-ku, Tokyo.

2002

March

Expands and relocates headquarters to Maruyama-cho, Shibuya-ku, Tokyo.

September

Allies with Kadokawa Shoten Publishing Co., Ltd. as part of a media mix strategy with their major magazines in the mobile commerce business. Chibi-gather launches a co-branded eCommerce services “Walker Gathering” in eight magazine titles, including Tokyo Walker and other information magazines in the Walker series nationwide.

2004

March

Expands and relocates headquarters to Ebisu, Shibuya-ku, Tokyo.

July

Being listed on the Mothers section of the Tokyo Stock Exchange.

July

Establishes Median, Ltd. as a consolidated subsidiary and engaged in planning, operating and developing contents and systems for a mobile media mix service between TV programs or other media. (Median, Ltd. is merged into netprice Incubation, Ltd. in June 2007.)

December

Establishes Median, Ltd. as a consolidated subsidiary and engaged in planning, operating and developing contents and systems for a mobile media mix service between TV programs or other media. (Median, Ltd. is merged into netprice Incubation, Ltd. in June 2007.)

2005

May

Starts netprice Card, Ltd. jointly with GE Consumer Finance Co., Ltd. (GE Money) as a subsidiary of netprice Finance, Ltd. to enter credit card business. (netprice Card, Ltd. is merged into netprice, Ltd. in October 2007.)

June

Acquires shares in MC plus, Inc., a provider of mobile commerce service dealing mainly in apparel and other accessories for teenagers. (As of the end of September 2007, MC plus, Inc. is an equity method affiliate.)

2006

January

Forms a business and capital alliance with Dentsu Inc. to jointly plan and develop cross-media e-commerce integrating TV with the Internet.

March

Acquires shares in Defacto Standard Co., Ltd., an auction price comparison service provider that collaborates with auction media around the world

May

Acquires shares in Moshimo Co., Ltd. (formerly Web Depa, LLC.), and starts Web2.0 style of new eCommerce business “Moshimo Drop-shipping” which empowers and support individuals to run their own online stores.

November

Establishes netprice Incubation, Ltd. as a consolidated subsidiary with the objective of creating, nurturing and managing new e-Commerce businesses within the Group.

2007

January

Starts Syan, Inc. an online wholesale and planning company of beauty- and cosmetic-related products. It is the first company launched under the Business Challenge program for fostering businesses within the Group.

February

Shift to a holding company system and hands over the gathering business to netprice Finance, Ltd. (currently renamed to netprice, Ltd.).

April

Establishes Shop Airlines, Ltd. to engage in eCommerce business for global shopping.

June

Divides Defacto Standard Co., Ltd. in two – the new Defacto Standard Co., Ltd. engaged in the auction marketing business and Aucfan Co., Ltd. engaged in the auction media business.

August

Sets up Shop Airlines America, Inc. in Silicon Valley, California as subsidiary of Shop Airlines, Ltd. to start planning, developing and operating eCommerce-related business in North America.

December

Forms a business alliance with eBay Inc. to launch the sekaimon global shopping service through subsidiary Shop Airlines, Ltd.

2008

April

Relocates headquarters to Kitashinagawa, Shinagawa-ku, Tokyo.

July

Sets up tenso.com, Inc. to engage in another new overseas-related business.